There's a breath of fresh air on the Mediaset networks! From Monday 3 February 2025 the new "caroselli" by Mulino Caputo will debut with a couple that needs no introduction: Paolo Bonolis and Luca Laurenti will play the role of unlikely chefs to tell the story again, with their unique style, the excellence of the thousand-colored flour.
Those who expected to see Laurenti in the role of the slightly clumsy sous-chef (or should we say “Yes, Chef”?) will not be disappointed. The most beloved couple on Italian TV brings their irresistible energy to the kitchen, between hilarious gags and moments of authentic discovery of the characteristics that have always made Caputo flours one of a kind.
The commercials, which wink at the historic Carosello format (for those who are nostalgic for black and white TV), lightly describe the fundamental values of the Mill: the slow and low-temperature milling which preserves all the nutritional properties of the grain, the obsessive selection of raw materials, and that passion for the white art which has been handed down through three generations of Neapolitan Master Millers.
“We wanted to tell our story in a different way,” he explains. Antimo Caputo, CEO of Mulino, “and who better than Paolo and Luca could bring into the homes of Italians that mix of professionalism and genuine passion that distinguishes us? Their spontaneity perfectly reflects the naturalness of our products, always and only obtained from wheat”.
Between one joke and another, the two hosts accompany us to discover the secrets behind an excellent pizza, a perfectly flaky croissant, a fresh pasta rolled to perfection, a tart with an irresistible softness. Because behind the smile there is always substance: that of a company that for 100 years (plus one!) has selected the best grains to guarantee excellent results for both professionals and enthusiasts.
All you have to do is tune in, being together with Bonolis and Laurenti is a spectacle: laughter is guaranteed, as is quality.
